Any business worth its salt whether an online store or a brick and mortar has to consider what are the best marketing strategies to employ for the best sales outcome. The need to expand your business market places is constant for any business looking to sell more volumes and seeking growth. Brick and mortar stores usually achieve this by conducting a market feasibility study to see what areas of their geography need their services. Once this is established it usually means opening a new branch in the area to deliver the required service or product.
Although this approach works most of the time, times have changed, and technology has disrupted the conventional way of doing retail business. Brick and mortar stores remain functional in today’s society and still have the majority of shoppers. However, technology has created new digital markets that were not there two decades ago.